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13 WAYS TO MIND YOUR
PUT YOUR OWN ON THE BACK
to know. Now effective writers “speak” about what the reader
wants to know and needs to know. This change in focus from
idea. He was “much too busy to consider the reader” before he
correspondence writing: “Typists pound keyboards and writers
keyboard before you are clear about your reader and the reason
for writing, consider yourself a typist. However, if you sit back
effective writer. And if you learn to see through your readers’
an interesting, helpful personality.
Undoubtedly, there are occasions when you don’t know
Your tone must change accordingly. Generally, memos or
and tend to use expressions North Americans consider
outdated. The British consider the North American “natu-
them excited about your idea or your product so they’ll
13.Are there any secondary readers? Secondary readers are
For example, if your boss is pleased with the report you
have written, he or she may pass it on to a manager. That
manager is your second reader, and the report should be

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